Email Campaigns Guide

Email Campaigns Guide

With the email campaigns feature, you can send targeted messages that drive buyers straight to your products in one click—automatically logging them in*. This is a unique advantage to boost engagement!
Quick Overview
  1. Choose a Template – Pick a template from our library, customize it as you like, and send.
  2. Track Engagement – Get reports on open rates and interactions.
Important! Make sure your contact database is verified and consists of qualified emails to avoid account suspension due to spam.

Starting a New Campaign

  1. Click “New Campaign”
  2. Complete Campaign Details
    The first pop-up, Campaign Details, appears. Here’s what to fill in:
    • Campaign Name
    • Email Subject: What your buyers will see in their inbox.
    • Sender: select from the drop down menu your user or the one you want it to appear as the sender. 
    • Preheader: Add a short summary to follow the subject line in inbox previews.
    After filling in these details, click Continue.
  3. Build Your Email
    Next, you’ll be taken to the email editor. Here’s how to use it:
    • Template Library: Choose a template to get started. Templates provide a flexible layout that you can adjust to fit your branding.
    • Editing Content: Click any element to customize it—text, images, buttons, etc. Editing options will appear on the right side of the screen.
      • Text Editing: Double-click on text to modify it directly.
      • Image Uploads: Select an image, click "Change Image," and upload. You can also set a target URL for each image, directing buyers to a specific page when clicked.
    Tips:
    • Full-Screen Mode: For a clearer workspace, use full-screen mode by clicking the icon in the center. Press "Escape" to exit full screen.
    • Drag-and-Drop: Move elements like images and buttons by dragging them from the left column into your email.
  4. Add a Call-to-Action Button
    Include at least one button with a link in your email—this is essential for driving action! Customize the button color, text, and size in the right column. Set the Target URL to link the button to:
    • Your brand profile
    • A specific product line
    • A product detail page
  5. Send a Test Email
    Preview how the email campaign looks. Note that test emails are for visual confirmation; links will only work in live campaigns sent to buyers.
  6. Save or Continue
    • Save for Later: Not ready to send? Save the campaign, and you’ll find it in your campaign list for future editing.
    • Proceed to Contacts: When you’re ready, click Continue and select the contacts for your campaign. Use filters to narrow down your audience if needed.
  7. Finalize and Send
    After selecting your contacts, confirm they are valid, then click Continue to send the campaign instantly. An unsubscribe link is automatically included at the bottom of all emails.

Certification Reminder

Before sending, you’ll be prompted to certify that your contacts are business emails related to your industry. This certification is necessary to ensure compliance in B2B communications, where prior consent isn’t mandatory if the recipient's business aligns with the email topic.

Viewing Campaign Statistics

Once your campaign is sent, you can access statistics to track engagement. Download an Excel report to review open rates and see if any emails were marked "not sent" (e.g., invalid addresses or unsubscribed contacts).
Experiment Freely!
Feel free to play around with different layouts, colors, images, and buttons to create the perfect email. You can’t break anything, so have fun crafting engaging campaigns!

Notes
*Buyers who have never logged into the platform before may need to validate their first login before being directed to your page.

    • Related Articles

    • Email Tracking

      Email Tracking in Orderwizz The Email Tracking page lets you monitor default emails automatically sent from the platform. These emails cover actions like order confirmations, invoice updates, and catalog sharing, but don’t include marketing campaign ...
    • Changing Your Password or Email Address

      Forgot your password? If you’ve forgotten your password, simply click "Forgot your password" on the login page. We’ll send a password reset email from support@eventsunited.net. Be sure to check your spam folder if you don’t see it in your inbox. Want ...
    • Statistics: Tracking Your Visits and Sales

      Our statistics feature gives you a clear view of daily visits and sales, along with the ability to download detailed Excel reports. Audience Statistics: Track the traffic your pages generate and download reports. Business Statistics: Monitor your ...
    • Adding a Single Product to your Lines/Collection

      Adding a single product is a straightforward process, perfect when you have only a few items or need to upload a specific product. Here's a step-by-step guide to make it easy: Step 1: Navigate to Add/Edit Styles Under your "Lines" section, click on ...
    • Recording Payments on Invoices

      Manually recording payments helps you keep track of customer invoices accurately. Here’s a quick guide on how to record and manage payments. Add a Payment Manually: Open the invoice already created on your order and click on the “Record Payment” ...